As most of us know by now, SEO stands for search engine optimization. In internet marketing SEO is what one needs to learn to get their web sites and web pages to the top of the search engines. The main question often asked by people starting out in a small to medium sized online business is this: “Is SEO important for me?”
Business owners ask this question because they have just paid a company good money to design & make their website live. Then, they realize that nobody visits their site. They had mistakenly assumed that website traffic would be part of their yearly purchase plan from the web designing company but actually this is never the case.
So, now business owners who thought they were done paying for Internet exposure are only just beginning. You have to pay to get web traffic. This can be done through an advertising vehicle such as Google Adwords or by implementing effective Internet Marketing SEO for their business. Of course, some small business owners try to learn SEO themselves, but in the end, this costs a lot of money in the form of time lost, time that could be use to attend to their principle business. They are then faced with an expense that they did not budget for. Both Internet advertising and professional SEO services cost a lot of money.
So, what should the business owner do? Entrepreneurs and businesses have to get to the very fundamentals of search engine optimization, create an effective plan, and designate one of their employees (or themselves) to consistently implement this plan for two to three hours each day. The fundamentals of SEO are as follows. You must write about what people are searching for and then create pages that have solid on-page SEO. For example, let’s say that you are a dentist in Detroit and would like to attract people who are searching for “Detroit Dentist”. You need to create your web page with those keywords in the title of the document and then mention “Detroit Dentist” a few times within the article. This is called on-page SEO.
Following that, you need to market the page that you just created. This is called creating inbound links and is the most import component of SEO. Thus, you will want to write articles about dentistry and post them in various locations, such as EzineArticles.com. These locations will allow you to link back to your website and you want to link back using the term Detroit Dentist.
Internet marketing SEO firms will often charge you to implement this basic strategy. If you dedicate a couple of hours a day to this process, you can get to the top of the search engines over time and save a lot of money in SEO services. This basic information about Search Engine Optimization should help with the learning process in internet marketing.
